12: Che-Wei Wang & Taylor Levy (CW&T) - Iterating Together with Time

[00:00] Welcome back to Dialectic. [00:02] Episode 12 is with Sewe Wang and Taylor Levy, a.k.a. CW&T. [00:09] CW&T are partners in life and in work, and run a studio that creates some of my favorite physical products on the internet. Some of these are incredibly practical, like pens and tools. [00:20] and others are more abstract or even artistic, most notably attempting to challenge our conceptions and relationship with time. [00:28] It's worth clicking on some of the links in the description to get a better sense of the types of products they make. [00:34] But some of my favorites are Pen Type C, a titanium bookmark pen that I ended up taking with me everywhere. [00:40] Time since launch, a vacuum-sealed cylinder with a couple of AA batteries in it that will last about 100 years, where you pull the pin and it starts counting up from zero. [00:49] People use this for [00:50] startups for weddings for new children. I actually officiated a wedding in the fall where we pulled a time since launch. [00:57] And Solid State Watch, which is an amazing remix of the classic Casio F91W cast-in resin that I wear most days. [01:06] They also won the 2022 Cooper Hewitt National Design Award for product design. [01:11] This is a conversation about why they're so fascinated with time. [01:15] how they think about creating durable products that last as long as they should, [01:19] and what their process looks like specifically with a framework built around prototyping. [01:24] We also talk about CW&T, the studio, the brand, and the partnership. [01:29] and what it is like to collaborate with a life partner.

[01:32] I think any creative person has a lot to learn from this conversation, but perhaps especially those like me who, [01:37] who work primarily in the digital world. [01:40] with bits, with media, with software. [01:42] I find their approach to be especially compelling with that in mind. [01:46] This was also my first two-person interview, and I'm really thrilled with how it came out. And so I hope you enjoy this conversation with Sae Wei and Taylor. [01:55] aka CWNT. [01:59] We're here. Sayway and Taylor, thank you so much for making time. Thanks for having us. Welcome to our bedroom. Thank you so much. I was joking before we turned this on. The benefits of no video is the creative recording spaces you can find yourself in are especially fun. I want to start with... [02:18] probably an obvious thing. And the thing that seems to be the recurring obsession of so much of both of your work, which is time. [02:24] And you've been asked about time plenty, but [02:27] You've said you're on a mission to change our relationship to time. There was a couple of quotes from, I think, maybe an Essence interview that I really liked. Taylor, you had said, time is our common ground. No matter who you are, how much money you have, where you live, what culture you have, all of us humans have time in common. Being on time for somebody is a way of respecting another person. It's a way to connect with the rest of the world that's respectful. There are not always easy opportunities to do that. Sharing time with someone is such a gift.

[02:57] that we have. It isn't totally universal. There are people on different calendars, but it's very close. [03:03] And so my first question is... [03:05] What? [03:06] if anything, you've learned about time or in [03:09] if in any way your relationship to time has changed over the course of, I guess now almost two decades, thinking about it, making art projects about it, et cetera. [03:20] Yeah, for me, it has definitely... [03:22] shifted... [03:23] twice like i have two distinct shifts in my at least like my thinking around how we should be with time i think you know [03:34] Like around 2009, when we were both in school and I was doing a thesis project around timekeeping, my thinking then... [03:44] was... [03:45] I really wanted to... [03:47] Just... [03:48] change timekeeping. It came from this place of, I think a lot of people feel like the time pressure and they're like, I don't want to be surrounded by things. [03:57] clocks like I don't want to wear a watch anymore because it's feels constrained or like I don't like the feeling of like having to check the time all the time and so that was also my feeling and so at that point in my life I was trying to come up with like alternate forms of timekeeping so like the hundred year clock you know I made some software too that was about [04:19] just like looking at [04:21] your lifetime as a clock versus like day to day and you know a few other things or like counting to a billion is just a thing that counts to a billion so just like exploring different ways of timekeeping but then a few years later we were at MIT and I did another thesis on timekeeping and at that point

[04:42] It kind of in some way did a 180, like after studying a bunch of stuff and reading a bunch of papers on like how timing works in our brain and talking to some scientists around it. I realized or the kind of my perspective shifted to think about time less as a thing that we try to push away and try to fight and try to. [05:06] remove ourselves from you know so this feeling of like i don't want to have clocks in my life kind of flipped 180 and i was like no actually i want to be super precise with understanding what time is you know this language that we all share however arbitrary it is it is linked to the way our solar system works and you know we divide it in an arbitrary increment but we share it as a common language and the perspective i had then which i think i still [05:34] follow is that a lot of our [05:38] anxiety or the pressure we feel around time comes from a mismatch of the [05:44] what we think is, [05:46] is a time increment versus what it actually is. So an example is like, you know, if I'm walking down the street and I'm talking to my friend and be like, I'm going to be there in five minutes, you know, you'll say, but actually it's not five minutes, right? It's like, you're going to be there in 10 minutes and you feel like, you know, I think there's a lot of pressures. It's like, you don't want to disappoint them. [06:06] and your time scale understanding is [06:08] little bit off. And so you're, and you're overestimating or underestimating. Well, 10 sounds really bad. Five doesn't sound so bad. Yeah. So there, I think there's a lot of these things, but I think one of the main things that I learned is that,

[06:21] Yeah, we just don't have a good internal clock. [06:25] It's imprecise and it also fluctuates quite a bit based on your mood and based on your situation. And so a bunch of the work I was doing at that point was... [06:36] The opposite. How do you train or how do you gain a closer... [06:40] more intimate relationship with timekeeping so that you can live a [06:45] your time in a, I don't know, in a less anxious world. You have less concerns around time or you have a better understanding of the time. And I think I'm still on that kick. Like I'm still... [06:56] I think all the projects that we work on are still kind of about that. Super Local is also just trying to understand the whole day. So it's like making timekeeping devices that have maybe an alternate view. [07:12] but all in a service of trying to form a better and closer relationship to time versus like trying to push it away. [07:21] I don't know if this necessarily relates to what we do, but I do notice this is a prominent thing in my head all the time. Yeah. [07:31] You know, there's no project that really relates to this. [07:34] But I think often, [07:36] about our kids and how they experience their school year, for example. And I think back to [07:44] how I experienced the school year when I was their age. And I remember just how long it felt to go through a whole grade level of school. And now as we're watching them do it,

[07:56] It is, it's like a completely different thing. It's so fast for us. And I know that everybody always talks about this, but... [08:06] You know, I think about this and I'm like, this is actually a really serious, it's a serious thing. How different our perception of long scales, like, [08:16] long scale to scale of, I'd say, a year. That's what I mean by that type of long changes throughout the course of our lives. [08:23] And yeah, I know there's theories about this, but it's a pretty prominent thing in my brain these days. [08:30] Yeah. Yeah. To know that, you know, especially to know that somebody you're so intimately connected to, such as your kids are experiencing something so differently than you are. Even just that. [08:43] It's pretty wild. Yeah. And we only get to do it once, actually. Like the... [08:47] Yeah, going from like... [08:49] slow years to faster years like we only get to go through that experience once which is [08:55] Yeah, I don't know, both for me, like exciting, but also kind of sad. Like you can't redo that. You can't relive that feeling of time anymore. [09:06] Well, and it's real in a sense. Like, obviously, we know... [09:09] the closer you get to mass, the more time dilates. And like, when you're a kid, you've experienced less, like there's some, it's easy to write it off. It's just perception, but perception kind of is real. So I think there's something you said, or a lot of what you said too, reminds me of this, there's this poem from a guy named David White, and he has a poem on time. And there's this line I always think about. He says, I think I need more time. Time needs more of me.

[09:35] Or I think time slipping through my fingers, I'm slipping through the fingers of time. One of the things I most admire about, particularly maybe on the more artistic side of the spectrum of what your guys' work is, you're just, you're constantly... [09:47] At least... [09:48] pushing it and playing with it and causing me and probably a lot of people to think more about it, which I really appreciate. Cool. Yeah. That's our mission. I feel like that's like a slice of the world that, [10:02] I think, needs some attention and we enjoy thinking about those things and [10:07] offering different ways of thinking about it. [10:10] On that note, maybe... [10:12] Is the goal to have agency over time? Is the goal to make peace with time? Is it just to be more mindful of it? [10:20] I think it's all of those, right? I don't know. I think so. [10:24] I think the goal maybe is to just [10:28] you know, it's exercises in timekeeping, it's experiments, it's suggestions, it's let's take a closer look at this and, you know, [10:38] build things in our world that we live within that are asking questions as opposed to things that are just, you know, the 12 hour clock has been like that for so and so years. It hasn't really been addressed in terms of change. It has in playful ways, but [10:52] you know, [10:53] I think there it's more questions. It's like, what would it be like if it was like this? What could happen? But we don't really necessarily have a goal to change people's perception. I agree with you. Like, I think what we do are kind of ask these questions. Like you reminded me of the de facto watch. So one of my favorite watches, not the one that I make or remake. It's a good

[11:14] 12-hour single hour hand watch and it's like a beautiful question it's like yeah why not why do you need the minute hand why do you need the second hand i think for most people you don't need those things and you get to have this beautiful watch that just has a single hand and it changes i love that watch so much because it does change your relationship to time in a [11:39] having that on your wrist. And I think we want to do the same. It's like, what can we offer, you know, in terms of products or like experiences so that, [11:49] we can have these little shifts, you know, so people who are inclined or who kind of appreciate it or want to change their relationship to time can, you know, include these things into their lives to then like shift their relationship to time a little bit. [12:03] Even if it's just calling attention to it, I think that's important for people. I think the why not question is really how we approach things. Like, yeah, why can't we have a watch that's like this? Or why can't we make a product that's like this? We're not trying to become a giant corporation that sells watches. [12:20] a bajillion of these. And so we get to, I think, ask weird questions and make a living off of it because enough people hopefully align with this question that we're asking. And I feel like, [12:36] the more we do it, [12:38] I think partly it's like we get more confidence because we are repeating this, you know, this question in different domains.

[12:45] And I think we also see that other people are doing it too. So partly it's sort of like giving permission to other studios, young studios that are like, oh, I have weird questions I want to ask too. And I want to do that. And so I think that's also partly what we're doing. When I encountered the de facto watch, I was in school and I was like, what? You can make a weird ass watch and make a company out of it. [13:15] you're finding that I think partly because it's getting easier to make things as a small studio. And I think it's like a pretty cool thing. [13:23] era to live in where it's like, yeah, we can like make these weird things that ask these weird questions and not. [13:29] be so focused on like trying to, [13:33] make a buck off of the thing. [13:36] When I think of asking questions, you're really just like challenging the default or the assumed things that all of us are like, how long was the last time you thought about a clock? Or one of my favorite examples of this, and what I assume is probably your most well-known product, is time since launch. And what's interesting to me about it [13:53] is [13:55] Most of our relationship to time is sort of this feeling of it counting down. [14:00] And it's interesting to me that that product is [14:02] built around the premise of the inversion of counting up. [14:06] Time since whatever the thing started. Is that something you recognize? Are there other patterns around counting up? [14:12] Thank you. [14:13] I mean, like one of the impetuses of that project was really to share, you know,

[14:20] All of these, like the era that we live in currently, those have all been decided by groups of people who were in power hundreds of years ago, hundreds or thousands of years ago. And just the idea that you could, you as a single person or you in a group of two or more people can take this thing and create your own long scale epoch is really a beautiful thing. [14:44] And, you know, why why shouldn't we all have access to that? [14:48] It was originally designed to be in pairs. [14:52] So it is very much about sharing an epoch, sharing a... [14:58] time zone that only maybe you and a few people share. [15:02] Yeah, but it's expensive, so it doesn't usually get sold in pairs or more. But yeah, that's sort of the origin of the idea. It's like we're not trying to count down to something. We're trying to like... [15:14] pin a moment in time that you are sharing with a bunch of people. [15:20] You, I think, maybe both of you had said, of the Deterrams principles, your favorite is good design is long-lasting. [15:26] obviously in the theme of time too. And that's evident in many of the products you make. Usually they're [15:32] mechanistic metal titanium, very kind of intrinsically long lasting, both by the materials and also how they're designed. They're really simple. But you also both worked with computers and code and electronics and [15:44] those things typically have far less lineiness or far less durability. [15:49] Maybe a little bit of that in time since launch, even figuring out how to take a mechanized thing and make it durable.

[15:56] Is that something that's come up at all recently as you think about... [15:59] digital things and electrized things? [16:01] Yes, all the time. It's unfortunate that the electronic device world really doesn't think beyond... [16:10] 10 years 20 years like 50 years is sort of like the limit the absolute limit and realistically for many of us it's two two years right exactly i was looking at some old apps you guys made and they're cool but it's like an app that's from 2015 yeah yeah we're constantly thinking about it and struggling with it because yeah we have a bunch of new projects that we're working on that [16:32] involve electronics and it's basically impossible to get any of the component [16:39] manufacturers to guarantee their part for anywhere beyond 20 years. [16:44] It's usually like 100,000 cycles or like a million cycles of something if you push them because they do their own testing. And so they're like graphing their tests. And even if that tail, you know, whatever, if it's like diminishing somehow, they'll cut it off at, you know, even if there's no drop, they'll just cut that chart off at whatever, at, you know, 100 million cycles or a million cycles. [17:14] Thank you. [17:15] guarantee it or even like test it to its limit so we're constantly like [17:20] you know, pushing manufacturers to be like, hey, come on, clearly, if this graph kept going, this thing would last 1000 years, can we get you to like, say that so that we can also like claim it

[17:33] We're in this... [17:34] boat right now where it's like, okay, do we do our own testing, which we've done a little bit to be like, at least have the confidence that what we expect out of its lifetime, like let's say it's a hundred thousand cycles and we want to push it to a million. We can like force it, kind of simulate it and see what happens when you run this thing for a million cycles. [17:53] So we can do that kind of thing, but it's different from a manufacturer kind of guaranteeing it and be like, this thing will last for a million cycles. So yeah, it's a little bit unfortunate that it's clearly there. [18:06] all the solid state electronic stuff will probably last way beyond what these manufacturers say they will last for but yeah none of them really want to guarantee it [18:18] I would also say that [18:20] I don't really go for long lasting design. I more go for things should last how long they should last for. With products like, I don't know, some of our pens or blades, they are made out of machined metal. And the idea there is like, yeah, you shouldn't have to buy a new one for a really long time, a really, really long time after you buy one of these. But there's other things that we make that they should have a lifetime. [18:50] clear that this thing is actually going to become obsolete. I've got a few seconds of drift already. I think that's the point. Yeah, that is. That's the point. And so I think as long as there's transparency, when the transaction happens, when like you're deciding to take one of our things into your world, you just know that this is what the expectation is. And as long as you're okay with that, like that's more what I'm after.

[19:14] I like that a lot. [19:15] Maybe inside of that. [19:17] gets a little bit of the next thing I want to talk about, which is [19:21] There seems to be three core adjacent but maybe separate [19:25] fields you guys play in, design, products, and art. And obviously plenty of the things you've made would easily satisfy all of those. Obviously there's a lot of media stuff. There's engineering too, but those feel like the big buckets. [19:37] And you've even suggested the idea of using design as kind of an excuse to make art commercially and support yourself. But you obviously also, as you were maybe just alluding to, make these incredibly utilitarian, simple, useful products, too. I'd love to just hear you riff maybe a little bit on, like, [19:51] how you think about those trade-offs, especially early in the creative process, maybe when you have to actually decide. This obviously gets into maybe what you were talking about too, which is the trade-offs to make one thing and the guarantees around even being able to [20:05] say that about one art installation for a museum is very different than a watch you're going to sell to people. We don't really have a process for this. I think when we start a project, [20:15] We don't really know where it's going to end up. [20:18] It may be an art piece, although you're... [20:22] more art. Yeah, it's very rare that I'll design something that is useful. Yeah, I just don't get that excited about stuff. Saewe's really good at that, though. He gets really excited about stuff. And he's very inspired by solving, he invents these solutions to things that you didn't even know could be a problem or even a thing. Yeah.

[20:44] And that's like your jam. I think so. Yeah. But even when I design things, I'm not going to be able to do that. [20:51] It's not clear to me. [20:53] at the very beginning, whether it's going to be a product or not. I guess maybe for most things, actually. If it has utility... [21:01] then I'm just... [21:03] Usually just making it because I want the thing. And then the question is, do I want to make more to turn it into a product? [21:09] For art projects, they are: [21:11] art projects from the beginning. [21:14] Where we're like, oh, I have this idea. I want to execute it. [21:18] And then... [21:19] We just do it. But sometimes that turns into a product. [21:25] It's hard sometimes for me, at least, like to sit down and to take the time and give myself permission to work on something that might kind of. [21:35] be on the line between an art thing and a product, but I'm getting better at doing that specifically the last three days. [21:44] We'll see how it goes. I think it's important to wander around. The art side, I think, for us is really like the wandering around, where it's like, oh, I want to learn about this new thing, or I want to... [21:55] Try this process out. [21:57] And I think art projects are a good venue for that. And then... [22:03] sometimes. I think it's pretty rare, actually, that those become products. It's more just like there are certain times where we're designing and developing things where it's not clear whether

[22:15] In my head, it's like, if nobody wants it, it's an art project. If a lot of people want it, it's their product. I mean, Time Since Launch is definitely art. It's an art project. But I think you sold a lot of them. People seem to love buying them. Solid State Watch also, that's an art project. For me, those are the most interesting projects. I also think that... [22:34] there's like something to be said about using the whole structure of the design of design to put art in people's hands. When you say like if art projects are things that lots of people don't want, I think it's important to not stop there and figure out how you can shift your way of thinking creatively. [22:53] as an artist to like, how can this actually touch people? And I think it's possible. I think we do do it. Yeah. But I don't think it's like our mission. We're not like setting out to get art into people's hands. It's more just like we want, we like weird stuff and it'd be really cool if [23:11] we find other people that also like these weird things. That's definitely where we want to be as a studio as well. It's like these working on weird projects that are... [23:20] sort of outside of the normal categories of how products fit into categories. Like I think time since launch is a good example where it's like, yeah, well, it's not a clock. There isn't a place for this to fit in. And I think that's the feeling that makes it feel like an art project. You're just like, what is this thing? Is this actually useful or not? And some people find it really useful. Some people are like, I don't get it. And I think we're okay with that. And I think the best

[23:50] And then someone explains it and they're like, oh, that's cool. I get it. And I think, yeah, that's the territory you want to be in. [23:58] One of my favorite things I read... [24:00] in the last few years is something you recommended. [24:03] This essay, First Word Art, Last Word Art. [24:07] by Michael Namark, I think his name is. There was a bit I wanted to read of you describing it. You had said, and in your relationship to it, you'd said, whoever designed the first pen did first word art, groundbreaking work. What we do when we're designing a pen is last word art. There's already an established genre called pens. The rules have been set and we are playing in that form and trying to come up with something a little bit better. Our practice is split. Sometimes we are trying to do first word art or we don't even know how to categorize what we were doing, what you're [24:37] same time, we also love to come up with stuff where there's already been an established genre and think we have an idea that's a little bit better. [24:43] Have you found your energy or interest? Maybe you are getting at this a little bit, Taylor. Yeah. [24:49] Shifting it all on that spectrum. [24:51] as of late or over the course of the process. [24:55] I think... [24:56] We go back and forth. Yeah, I think they are still like very distinct ways of approaching things. Earlier we were talking about like... [25:06] questioning why not i think that's definitely like last word type stuff where it's like oh we we know [25:13] you know, I've, [25:14] used utility blades my whole life. [25:17] But... [25:18] You get like a little spark in your head and you're like, yeah, why can't we make it like this? It's not really that it's a better thing. It's more just like, why can't we have a version that's like this? And I think that kind of thinking happens quite a bit just from like everyday life where we're just using other people's products and experiencing the world. So that's kind of on its own.

[25:40] hamster wheel or like constantly cycling through ideas and like testing out prototyping and doing all that. And then I think the first word stuff is something, [25:51] I think it's on its own track. [25:53] And I think, yeah, now that I'm thinking about it, that kind of stuff happens when we're away from studio. It's like we go on vacation or we're in a, you know, we're outside a studio experiencing something and we're like, oh, what about this? Like, has anyone even thought of this or done this? And that kind of snowballs often into like an art project or or sometimes it's not an art project. Sometimes it's like a yeah, like a new new product in its own category. [26:22] Yeah, when you reread that quote, I really like that article also, but I forgot that it's called Last Word Art. And that was really, like, jarring to me for whatever reason right now, because I really don't think of it as the last word at all. And my brain just got stuck on that. Yeah, it's like an alternative word. Yeah, it's like one. Well, it's sort of like starting a conversation or really participating in it or continuing it. [26:52] article he really is trying to say something final. One thing that I was thinking about, I'd be curious for you guys' take on, he gives these examples, I think in the article of things that might've been both or had his students maybe suggest like the Wizard of Oz or Tommy, the rock opera, these things that were like maybe the first word and the last word. Are there any

[27:12] objects or pieces of art or film or anything like that, that resonate to you guys in that way of kind of filling both of those spaces. [27:21] First and the last. What is yours? I can't think of it. First, like... [27:25] I knew you were going to say that. Yeah, I think about it a lot. [27:30] Yeah, just it's in my head, it's like a perfect movie. It's really just like, [27:37] meticulously thoughtful in every detail. And I think about it, [27:44] In terms of our work, I'm always just like, can we make something that's that thoughtful that [27:51] every time you experience it, you... [27:54] reveal like another thing about it that you didn't notice before. [27:58] That you're like, oh, yeah, that makes sense because, like, kind of like revealing layers of thoughtfulness from... [28:06] an object would be amazing. I don't know if it's possible, but that's sort of, yeah, that movie felt like that to me. I've only seen it once, but I've like read about it afterwards and like recalled what I watched. And I was like, holy shit. Yeah. He really did think about every detail. So yeah, I would love to [28:25] have, you know, maybe it's like a time thing or a process thing, like be able to [28:30] give an object or a thing that much... [28:34] level of attention so that people can experience something like that through objects. [28:41] This is something that's been brewing in my head for a few months now. I recently started playing a lot of piano and I don't really have a background in it. So I'm not qualified to talk on the subject in any way. But I have been sort of obsessively playing pieces from Bach's The Well-Tempered Clavier. And I think that that piece of work is first word and last word because it is

[29:10] It's just so... [29:12] you know, it was intended both as a teaching tool, but it's also, you know, structurally just, it's beautiful music. It's beautiful. It's emotional. And, you know, [29:25] you know, within it, [29:26] when you hear music from it, it... [29:29] Makes sense. [29:30] Like, I think if you just pay attention a little bit and listen to what is happening, it makes sense in a way that you really connect with him and like the thought process and sort of the structures that he's trying to convey in a way that's just so complete and generous. And I just I think there's like very few things that are out there that are like that. It's like so much music. It's amazing. [29:54] I was listening to, I think I'm remembering this correctly, but Rick Rubin was interviewing this pianist from Iceland. His last name's Olofsson. I can't remember his first name. Oh, yeah. [30:04] And he brought up Bach and specifically talked about how he thought Bach was so modern. [30:09] and how in part due to the lack of maybe precise detail on exactly how to play every note, one, every rendition of Bach is different, but two, he's just like, I hear that and it's more modern than anything else I'm hearing today, which feels like a really good encapsulation of what you were saying and very much how you described the kind of first word, last word dichotomy. [30:30] That's cool. [30:31] I think we should all be re-watching and re-reading our favorite movies and novels. I re-watched Eternal Sunshine of the Spot every three years. So good. Every time it's what you said, it's totally new. Because I'm changing and peeling back the layers. One...

[30:46] Last question on the – [30:48] the product and design thing, [30:51] One other piece of that tension is maybe scale or ambition. I know you studied architecture. Taylor, you studied film and CS. Maybe as two examples. And I know I think you designed a house in Tokyo or maybe you both worked on it. [31:05] a film or a house. [31:07] as an example, are two things, [31:10] levels of creative ambition that [31:13] have a lot of trade-offs around, like maybe scale isn't quite the precise word. Ambition's maybe just time spent. [31:21] And those things, at the very least, are not things you can go sell a lot of pens or even times of launches or whatever. And I know you do some other client work and consulting work, but is that something that is maybe out in the future that you're actually consciously compromising and doing less of those things so you can do more work? How do you think about that part of it? [31:41] but [31:42] I think the work that we do really, I love... [31:46] I like movies. I don't love movies. I don't love the experience of watching them, mostly because I feel like it takes up so much time. [31:55] But back when I was studying... [31:58] film, I... [32:00] There was parts about just like this... [32:03] whole structure that was able to like move a person through a story that was both visual and emotional and, and like all of the little, like the language, the human relationship, everything that goes into it to sort of take you from one place to another, I thought was like this beautiful, beautiful thing. But I think you can get that from, you know, you get that through reading books. And I do think you can get that, but at a much more,

[32:31] more gratifying, less costly cycle, like within the work that we do, the work that we do every day, which is like we do make things and we're thinking about how it affects somebody emotionally and how it kind of like takes you through. [32:46] your [32:46] daily experience. [32:48] So it's sort of like... [32:50] itching that scratch. [32:52] in a lot of ways. Also, just to be clear, like I give the movie example, like I'm more just curious about like, is there a bar that, [32:59] that could be crossed for something that you would actually hopefully spend most of your time on for a year or for five years or do a 20-year project. [33:08] For me, it's not a time constraint. One of the main reasons I left architecture or kind of like [33:15] stopped pursuing it so hard is because it involves so many people. Like it involves many people's desires. Like Phil. Everybody kind of has to agree and everybody is making compromises all the time. And I think unless you're like the top 0.1% superstar architect, [33:39] And even then, you're probably making a lot of compromises. The vision doesn't [33:43] translate into the building. I think it's a, it's a, [33:47] Exercise of compromise. And I think what is so appealing to me about the kinds of projects we work on is that we, like just Taylor and I, get to jam on it. And I find that super gratifying that we can move at that speed and also not compromise as much. I think there's plenty of compromises that we make all the time because I think design is a practice of compromises anyways,

[34:17] steaks we made are only ours. It's not like I want to cut everybody out of the process. I love working with people who work really well and are at the top of their game. Like that is [34:28] incredibly enjoyable for me but i think it's hard to have like a super a team if the more and more people involved and architecture requires a lot of people to be to build a building so yeah that to me is what like prevents me from like pursuing really big projects it's just yeah it requires lots of people this next bit [34:52] is a little ironic to discuss on a podcast, especially given that we've been basically talking about ideas behind your work for a while. But there's this excerpt from another interview you did talking about POW. [35:03] and sort of like non-representational creativity. You had said, I think it's Taylor, seeing our kids grow up, I've been consciously observing them, aware of those moments when they start to use a piece of technology. I remember with our oldest pal, when he could physically make marks on paper with a pencil for the first time. He was at a point where he could only do marks. It wasn't even in his head that you could draw something representational. It was this idea of expression distilled down. There are the constraints of your body, this pencil and this paper, [35:33] ways you physically can, making these very rudimentary choices. I love that as a moment. I think about it a lot. [35:40] I've been reading this biography on Robert Irwin called Seeing is Forgetting the Name of the Thing One Sees. And he's very interested in this idea of sort of like radical presence. It's not about even what the painting is. It's about this sort of experience you have. There was also a line I think Sewe had said about like this temptation to start with a framework or an idea versus like the actual thing in the work.

[36:02] Thank you. [36:02] in some sense, like, [36:03] And clearly, and maybe it's specific to me, but I find... [36:07] One of the things I find so interesting about you guys is that you're combining these two things. You're combining the substance and the objects and the almost self-evidence of these things. But then there's also... [36:19] A lot of theory and a lot of interesting ideas and even storytelling. I think you do a really good job of, too. Maybe the short answer is just you don't have to overthink it. But is that something you're ever juggling with or thinking about? [36:31] I mean, I wouldn't say we think about it that much intentionally, but we know what keeps us going every day. And what keeps us going is whether... [36:41] if we're [36:41] not interested in something. A lot of, we do run a business and a lot of [36:47] running a business is boring. It's work that like we really don't like doing. I specifically don't like doing and I'm kind of a baby about it sometimes. And so part of our practice, it's more of like, [36:59] self-preservation and it's figuring out how I can take those things that are generally pretty boring and making them rewarding and interesting. Sometimes it's just like since I am my own boss, a lot of times like things just don't get done and it's [37:15] You know, it's not great for our business, but... [37:18] That's just sort of how it goes because I'm not interested in doing those things. I find it like that. [37:27] I don't know if this answers your question, but [37:29] the [37:31] the choices we make around like what,

[37:34] we choose to learn about or experience, I think just comes out of [37:40] being curious it makes me think of my students like over the course of however many years just like seeing how [37:47] Some students gravitate [37:50] to working [37:52] for inspiration within their own domain. So it's like, if you're an architecture student, you're like constantly looking at other people's architectural designs to look for inspiration in quotes. And I find that. [38:07] Partly disturbing, but also just like, I don't understand this practice. Like you're going to just end up designing the same things that everybody else is looking at. And... [38:16] I think we have interests that are quite broad. I love reading about science and... [38:23] other other totally you know art and like other disciplines that maybe on first glance have nothing to do with what we're doing right? [38:31] But I think it... [38:33] does influence what we make and [38:36] I think it's not by design. We're just like interested in all these things. And I think when you do that, it changes how you approach the world and how you end up designing things. And so, yeah, I encourage my students to do that. Sometimes it's hard. [38:52] But yeah, I think it's just the way we like to live. And then we happen to be in this world where we design products. [38:58] Yeah. [38:59] I also think the capacity for curiosity is a measure that I like to use.

[39:07] I kind of check in with myself sometimes because it's an indication that things aren't going well in my head or just generally with me if I don't have the capacity to be interested in things outside of my everyday tasks of whatever it is I have to get done. [39:37] part of who we are and how like I actually feel good about myself. If I'm not in a state where I'm able to feel curious, then I'm just not feeling good. And something is amiss. How do you get out of that rut? [39:50] Or are there patterns to getting out of the rut would be a better question. [39:53] I mean, I feel like I'm going through it a little bit. It happens in like small things. [39:59] bits, small cycles. I think part of it is just like reorganizing and making sure that you like spend a day, just like suck it up and spend a day to do all the things that need to get done. But [40:13] yet taking time for yourself [40:15] like leaving your office spending time by yourself spending time by myself is something that really helps me going on long walks [40:23] something that really helps me. [40:25] Yeah. [40:26] Walks are very underrated. Walks are so good. I've been talking and thinking about walks a lot recently. It's like the evergreen solution to almost everything. Yeah, yeah.

[40:39] I want to talk a little bit about tools and process. We live in this... [40:43] like iPhone world, which in some sense is great. Like it's the ultimate object. Like it, it really can do so many things and it collapsed so many previous objects that we had tools, different things. But yeah, [40:53] It's also like we all have the same one. [40:55] And it doesn't necessarily have as much even life as it used to. And you guys make all kinds of weird little specific things, both that you sell and in some cases that you don't sell that are incredibly specific. [41:07] What makes a great tool broadly and [41:10] Why are you interested in specific tools? [41:13] What makes a great tool? Yeah, there's that saying of a... [41:17] Good tool is the one that's there when you need it. I think I fully agree with that. Broadly, like our workshop is set up that way. It's like it's small. [41:27] But it's built in a way where... [41:29] Basically, everything is accessible within a few steps so that you can... [41:34] Yeah, we can like, as soon as you need the tool, it's there. It's there when you want it, when you need it. I think also a great tool is one that just makes you feel happier than you did before you were using it. I don't know if a lot, I think a lot of people don't think about that when it comes to making tools. Oh, really? I mean, most of the world is full of mediocre objects. Yeah, that's true. If I had to guess that's something that's, maybe it's not always conscious, but that's something that's clearly running through the tools that you guys make.

[42:04] And like that definitely doesn't make me happier every time I see it. But this watch makes me happy when I put it on every morning and I wear it every single day. And it makes me just a little bit happy every morning. And I know that's sort of superficial for a watch to make you happy, but like I feel it. [42:21] Yeah, you can derive joy from products. It definitely doesn't do the inverse, which is good. Yeah, I wonder what else. Yeah, I don't know. There, I don't... [42:32] ask of this of other people's tools, but I think of our tools that we design and make, we want it to do the thing that it's supposed to do really well. Like part of what we try to do is always like simplify it. [42:48] so that it can do the thing really well. Yeah. So I don't know, like iPhones, I think the opposite, right? So trying to cram as much functionality into a small device. And I think they do a pretty decent job. Like it actually does that well. I think there are many other tools that don't do that well. But it's incentive to change too over time. The iPhone of today is not necessarily the iPhone of 2012. Yeah, for sure. Yeah. And you know, it's very hard to do in the physical world, [43:18] never works actually i don't know if a good example so yeah i feel like in the physical tool world or like physical device world it really wants to just do one thing really well and i think it also means that you know kind of aligns with so many of the things that we try to do like it makes it last longer fewer moving parts so it physically lasts longer it kind of checks all the boxes so i think yeah that's how we like to design our stuff

[43:46] We have a project that's [43:48] I don't know, hopefully in the works, it's in the works, that is a banana phone. And see, you're laughing. But really, the idea behind it is we wanted to make a phone for our kids. We're pretty against having, like, we want to prolong them having a phone for as long as possible. But we like this idea. I initially liked the idea that the phone was just a single [44:18] like made me smile that he would have to like put this banana in his backpack every day and like [44:23] What are you doing? I'm calling my mom. Pao's calling his mom again. Look, he has this banana in his ear. I just think like, and that won't be the best phone, but it'll just be. [44:35] It'll definitely bring joy and it won't do the inverse. [44:41] Something very beautiful about something you know exactly what it is for. Yeah. There's this like, I think it's from Steve Jobs or maybe some guy who worked with him. He's like, great objects should explain themselves. It's like, maybe the banana part is confusing. But another part of this is... [44:59] And this goes back again to first word art, maybe, and last word art, but [45:03] you've explored sort of [45:05] remixing and building on [45:07] existing things that you appreciate, but refining them. I think probably this is most notable with pens and specifically this [45:14] one cartridge that you seem to be obsessed with the high tech C this

[45:19] cartridge is used in all of your three pens and I went back and watched the first Kickstarter video for pen type A and you have this specific line you say, [45:29] An amazing stainless steel holder for this cartridge because that's what it deserves. It's just amazing. And so I was curious if there are any other areas that you've thought about or observed of like, there's something cool in the world that I really love it for what it is, but there might be a way to... [45:48] whether it be able to build a container for it, or if you wanted to extend this question, you could even say there's an amazing thing, but it, [45:55] it hasn't had the right story told about it or the right brand put around it. [45:59] Is that an area of interest? [46:01] Yeah, well, Solid State Watch is that. [46:03] Yeah, it's such a great point. I've had many F91s. Yeah, it's a celebration of the F91 watch movement and how it's this piece of technology that works incredibly well that's gone unchanged since the 80s. It's amazing. But are there other things? I think there are many. Yeah, I don't know. [46:23] Yeah, definitely not all of them turn into even prototypes, but we think about it a lot. [46:29] Yeah, I think also [46:32] This isn't going to be relevant at all, necessarily, but there's some electronic parts, like these little transistors that I just really, really like. And I like how they look, and I like how they work, because I know how they work, and I just like using them. Little things like that that have kind of percolated. Like...

[46:49] plenty of Ikea products where I'm just like, man, if they just like tweak this a little bit, it'd be so much better and just like marginally more expensive. [47:00] So there's like a, I think I can fill a whole book about that. I don't know. It's just like all the time. Like we could just like look around this room and I can probably pick out a whole bunch. [47:10] I think it's like, yeah, just like observing the world and noticing things where you actually that was my assignment for my students last week is exactly this. It's like find I think I said find 10 things in the world in real life. [47:23] and come up with a way to improve it. [47:25] And then take two of those and actually improve it. [47:28] Mm. [47:28] But like, you know, little things like, yeah, like that cover plate on the plug. It's like, why is it like that? Why can't we make a better version of that? Like, why does that look like that? [47:41] I love the component example too, because... [47:44] especially in technology, we have this sort of default notion, maybe... [47:49] in contrast to other parts of design or fashion, like history, lineliness is appreciated. Technology is like, [47:55] Oh, just always make it incrementally new. And so I'm really enamored by the idea, maybe inspired by the solid state watch of like, take a component, [48:04] This component, like they actually did it really well. And now I'm going to use it as a building block versus making the component new. I think that's powerful. [48:12] Prototyping seems to be the sort of through line of your entire process, or at least the sort of engine of it.

[48:20] I guess a couple of questions in this category, like what have you learned from prototyping as sort of like almost like a way of life? It seems like much of your disposition around life and certainly creation is prototyping. What makes for good prototyping tools? Maybe as a extension of that, like, [48:35] Would you have any advice for those of us who are... [48:38] Certainly, I'm not going to do that. [48:39] Many people living digitally-centric lives [48:43] doing more in the physical world, doing more prototyping, using their hands more. And I realize that's an open-ended question. [48:51] Yeah, we prototype a lot. I think it really depends what your goals are. But we, for a very long time, have... [48:58] We don't use renderings ever in our studio. Which is extremely rare, I would presume. [49:03] for the type of work you do? [49:05] Yeah, I think most students are taught to produce renderings as a way to communicate ideas, which I think in any other studio environment is really important. But because we're so small and we have a workshop. Even for communicating an idea, I think a rendering communicates a false idea. You know, I love it whenever I go to a school, like an architecture crit or a design crit, and I don't see those polished renderings. [49:35] of like what the story is, the body of the work and not this, I like... [49:41] A rendering does so little. We never produce renderings for ourselves. We just go straight to prototyping, and the thinking happens in prototyping. And I would say even like...

[49:54] like the CAD tool, like working in CAD is just working in CAD to get to the prototype. So I think the way we work is, [50:04] I'm just trying to minimize... [50:06] all the process, all the steps it takes to get to the physical thing, both the amount of time I spend on my computer, the way our workshop's set up, everything is to just get us to the physical prototype because that's... [50:19] that's it you know that's the thing that's gonna prove or disprove your idea and based on that i want to just like make that cycle as fast and efficient as possible so that we could keep evolving an idea into something that we're really happy with prototyping is is it it's like you're [50:38] Everything happens in the prototype and different kinds of prototypes too. We'll have like look like prototypes or like functional prototypes. Sometimes there's separate things. Sometimes they're the same thing. But yeah, everything is in the prototype. [50:52] My sense is, and maybe I'm just projecting, [50:55] people who are otherwise creative in other mediums, especially digital mediums, there's this sort of sense that like making physical stuff is like a boogeyman behind a wall or something. [51:06] Do you have any, and maybe the answer is just that it is really hard and you need a lot of tools and things, but obviously you teach, like, is there, would you have, I think probably the majority of my listeners are spending most of their lives digitally. [51:18] at least from a creative standpoint. Do you have any guidance or wisdom for, or even encouragement for people to maybe take that incremental nudge into using their hands or prototyping in real life? I think it's, it's not as hard as people think it is to make physical things. It is hard to make physical things. Don't think that you're going to become a billionaire from making physical things because it's expensive to make physical things. But yeah, you know, because of

[51:45] CNC technology, there's not the same setup cost to make a physical thing as there were [51:51] 10 years ago. There's plenty of [51:54] shops all over the world that are happy to take your work on and it's not like to cam something isn't the most expensive thing anymore and to set up your job if you want to make something out of metal it's actually not that cost prohibitive even if you want to make just a few of them like even when we were in grad school Sewei was sending out parts he was getting them made in China and he was paying like 40 bucks a prototype for these things and that was like 15 years ago [52:24] relatively easy to make prototypes. I think the hard part is... [52:28] making something that's [52:29] ready to be manufactured. I think that's a whole other ball game. And... [52:35] the whole point of the prototyping process, I think is to like keep exploring and building up your knowledge to get to a manufacturing level. I think the, the hurdle or like maybe like the, the part that's misunderstood is, [52:49] you know, people who want to get into hardware design that are just like, I'm going to like design this thing and get it manufactured. And there's like a whole chunk of work in between having the idea to making it manufacturable that they're missing. And, you know, sometimes it's like a couple of prototypes. Sometimes it's literally hundreds of prototypes and you kind of have to be ready to [53:12] go either way we also struggle with that or i don't know if it's a struggle but we just like

[53:17] We accept it as part of the problem. It's like sometimes we start a project and we're like, oh, I think we're going to launch this in two months. And then two and a half years later, we're still tweaking stuff. [53:28] And we've accepted that as being part of the process. And I think for people who want to get into it, you kind of have to also understand that, hey, this thing takes time and time. [53:40] iterations. And if you're lucky, maybe if everything works out properly, it could be relatively quick, but it could also just like drag on forever. And you have to be willing to accept that. [53:50] It seems like prototyping is sort of like the opposite of a shortcut with both those other things, rendering and getting straight to manufacturing. It's like, I want this. I kind of want the shortcut. I want it. Yeah. Yeah. No shortcuts, unfortunately. [54:02] We maybe got this a little bit with the remixing theme, but are there any products... [54:07] that you just, [54:08] love so much that you either wish you designed or you think there's like nothing left to say there. [54:13] But it's... [54:14] It really stand out. [54:15] One is a spatula. It's a handmade spatula. [54:20] spatula. One of one handmade. It's a one-on-one, yeah. Blacksmith made it and we were gifted it because I begged for it. But yeah, it's the best thing we have in the house, I think. I was telling someone else the other day that if there was a fire, that's the thing I would grab and leave the house with. Partly because it's a one-of-one and that we've used it so much. There's a lot of history and [54:44] love that we've embedded in it but there are also other ones like yeah you made me think of it yeah thinking of things that i wish i designed the super clamp manfrotto they make like camera gear have they have a clamp

[54:58] for clamping against pipes essentially for camera gear like lighting and tripods and stuff like that and just like the way yeah it's quite thoughtful the way they've designed it so that it's compatible with itself and like a whole world of accessories that now many companies kind of bought into and i love stuff like that that's not the only example like products where you're [55:21] sort of like last word they like solve the problem and they're like this is it it works really well so then a whole bunch of other like third-party companies are like yeah we're gonna build on top of that system because that system works so well yeah i don't think we've ever designed anything like that but that's like there's many of examples like that where i'm like i wish i could come up with something like that that then is kind of accepted as like yeah yeah like an industry standard [55:47] I can never think of things that I like that much. Taylor doesn't like a lot of most things. [55:52] Hi, bar. Yeah. [55:55] You both, I think when you met at MIU ITP, [55:59] This sort of unique program is... [56:01] merging design and technology and software and all these things. We talked a little bit about software and electronics at the beginning and, [56:08] Taylor, you said software... [56:10] You talk about how much you love it. Like it's so powerful. It's accessible. It's flexible. Back to the earlier point about hardware being a little harder to get into. And it seems that we're getting to a point now where – [56:21] even around 3D printing and other types of prototyping stuff, like the accessibility, the cost of chips, like all of these, the ability to put sort of technology into things, even creating software now.

[56:33] is getting cheaper and faster, if not free. Do you think that [56:37] And maybe you mentioned this briefly that there's maybe more to come as you see all this happening. [56:44] Is there an inclination to put more, to electrify more of the things or have them be kind of more attuned to this sort of digital connected thing? [56:53] internet world we're living in? Or do you think you'll still kind of... [56:57] Do plenty of stuff that's just purely analog. [57:00] We definitely don't want to make things that have software in them. [57:04] The reason I like software is because you can get on your computer, you can model things, like model ideas really quickly and solve problems really quickly. And it's predictable. And if you mess up, it's like if it's broken, it's your fault. It's definitely your fault. I like software for that reason. But I don't like software in products. [57:26] in the sense that it makes a thing be able to do. [57:30] all the things that software can do. That said, I am really interested in electrifying our projects, but not with programmable microcontrollers necessarily, but for purpose-built parts that work a very specific way and making those things visible and like part of the actual [57:48] structure of the thing itself. That's something that interests me. [57:53] Yeah. [57:54] I agree. There's no reason to make your toothbrush Wi-Fi enabled. Like, I think it's like a, that's like a artifact of components just becoming so cheap that you can embed them. And I think there's,

[58:07] Just because you can't embed chips in things, it doesn't mean you should. I would go, yeah, all of this stuff, like Wi-Fi enabled fridges, Bluetooth enabled blank. I think it's... [58:18] kind of problematic because it makes those devices not work properly without connections sometimes. I think that [58:26] reduces its longevity and it's a real problem like i think it's yeah it's actually quite bad that we do that but yeah i still love electronics i think there's a place for it and it's useful for certain things but i think we have to be careful generally about like embedding too many things just because we can do it [58:48] So you gave a talk, I think, in 2018 on generative design, which was, I think you were really... [58:55] thoughtful and in some ways kind of saw what was coming. But listening to it back seven years later, it's just... Does it hold up? Yeah, I think it really holds up. But it's also just crazy to think about how [59:08] table stakes much of it is now, at least in terms of how people are thinking about creativity in the world. There's, I can't remember if it might actually be from a separate [59:16] interview, you had said a bunch of things are going to converge in the next five or 10 years. AI-driven design is going to replace CAD, be integrated with everything from [59:24] camming machining and laying out electronic boards [59:28] At a certain point, the ability to design and take something to production will be in the hands of many more people. That's going to blow up everyone's practice. Small ones like ours, big companies, all of them. There's two components to this that I love to talk about. One is generative design specifically. You have this, I think you call it the dream stem, which is this like weird organic bicycle handle that looks like it was designed by an alien, which is sort of the generative piece. There's a couple of lines from that that I thought were really interesting.

[59:59] and the ways that machines might do that. You said we have an image or an idea of what an antenna wants to be, and that's why we're so restrained from sort of designing the optimal antenna, and there is back to the general design piece. And you also have this line you said, translating intuition into clicks on a screen, which is maybe like the defining design or creative process of the last 20 years for a lot of people. We're sitting here in 2025. Obviously, many creative people are – [1:00:24] Technology inclined ones are really excited. I think a lot of creative people and a lot of artists are really terrified. They feel like they're losing the humanity. We feel like you can press a button and you can generate something. [1:00:34] I'd love to hear, I mean, now we're also in the staring kind of down the barrel of human machine kind of collaboration. You even said designers will become conductors rather than composers, directors rather than actors and air traffic controllers rather than pilots. And yet you're also two of the people. [1:00:50] at least in my experience of the world who are like most like in the nitty gritty, like really being for lack of a better word, like human in your design. Are you feeling, what do you, how do you feel in, in, in this moment? [1:01:04] I'm pretty excited. [1:01:06] I'm not averse to using any of those tools. In fact, yeah, every time I see a new thing, I at least try it because I think it's interesting, like all of that stuff. [1:01:18] But I don't think we're there yet. It's like, it's still quite far, but I think you can see it because of the way, you know, other things are ahead, like software, for example, like writing code. We write code too, but actually nobody writes code. We're just copy pasting code, everybody. And so that...

[1:01:36] Shift is probably a few years ahead of how we do hardware design. So if you need to design something on a computer, there are some early stuff where you're just describing stuff and you get a 3D model. It's not that great yet, but you can see it's going to happen. I'm just excited for it all because it does mean that it changes the way we think about it. [1:01:59] like the process of design, like it's, it becomes less cumbersome so that your ideas or, yeah. [1:02:05] things can flow smoother. So again, just like compressing the time and effort between an idea and prototype or an idea and manufacturer just becomes shorter and easier. [1:02:18] And I'm excited for it because it just means like way more people can design weirder stuff because we're so like our world is made up of stuff that's designed for the masses, like for the average, which I think is a pretty boring world. And so, yeah, I'm just excited that we get to design more weird things. And if more people do it, it means we get to do it more. And if these tools allow us to make more of them faster, that means we get to put out more ideas, which is super exciting for me. [1:02:48] you brought up the word intuition a little bit and that's something we talk about a lot also intuition is something we value a lot in our studio and I trust my intuition and I trust Sewe's intuition and I need him to trust my intuition for the day to go smoothly I think it's one of the things we value most and I think

[1:03:11] Just want to make sure this is something... [1:03:14] I'm not sure where my intuition comes from. I'm not sure where Sayways comes from. But I know, I trust that it's something that I've been developing for my entire life. And I trust that whatever I've been curious in has fed into my ability to make intuitive choices today. You know, there's lots of experiences that have contributed to this. And I don't know, we talk about this a lot with our kids sometimes. [1:03:41] We want to make sure that they're able to experience the world in a way that [1:03:46] makes them unique and makes them [1:03:49] able to make creative choices that aren't like, oh, you do X, Y, Z, and then you get to this, you know, the ability to just pay attention to the world, to take in things, to cross-reference information, to cross-reference different subject matters. I'm sure AI will be able to do this in some sense, but I do think that there are human ways that we are, that like, [1:04:14] I do think that we will [1:04:16] be different from the machines in some way. But maybe I'm wrong about that. Yeah, I actually don't really think it's a right or a wrong thing. Like our machines are us. And I do feel strongly about that. [1:04:28] But yeah, I do think about and like worry a little bit about how our kids are going to be in the world. [1:04:35] I'm not so worried. [1:04:37] They're going to be great. Something I think about, [1:04:39] that I think ties to both of your answers is this

[1:04:42] Yeah. [1:04:43] You got it a little bit, which is I think some people are worried that everything is just going to be completely systemized and mechanized and there's going to be no entropy or emergence or anything. If anything, I think the generative design stuff is indicative of the fact that like or like I don't know if you ever read about Lee Seedol playing AlphaGo. And it's like there are a couple of moves that happened in this kind of famous game of Go where one that there's a few that the AI made and one that Lee made that like defied the bounds of no one had ever made a move like that. So that's really interesting. [1:05:13] and this certainly gets to where we're going and maybe your kids is like, [1:05:18] How we... [1:05:20] relate, I mean, it's an ego thing, to like [1:05:22] how tight our grip is on even the idea itself, like your handlebar, [1:05:29] was like not like in some sense, totally your idea. You set, you press go, you set it up. On the other hand, it like it, it did it without you. Yeah. And I think like, [1:05:38] To your point, also, like, we're probably experiencing this most right now with software. We're like, for the first time, many of the serious software engineers I know are like, I'm coding, like, it's doing its thing. And so that's the maybe, though, like, if I were to try to double click anywhere, I'd be curious for how you... [1:05:55] might relate to, like, would you release a product that, [1:06:01] You didn't? [1:06:02] that you set up but didn't design? Yeah, 100%. I think for the DreamStem, though, it feels like, [1:06:09] You designed it, but that's kind of just the way it's supposed to be. That's almost like final word. No, hold on. Really? This is definitely not. Yeah, so I mean, just like image generation too. If you're prompting to get image generated, you're not going to pick the first image. You do that process over and over. So this goes back to being like a director. You're not creating the image, but you are definitely making a selection.

[1:06:39] you know, exploring like the gradient descent world to just be like that. That's the one I want that, that direction. I want to go down there. You know, like you're kind of navigating that space and you, [1:06:52] I don't know. Yeah. Who knows if maybe that, [1:06:55] that space that you have to explore is going to get smaller and smaller as a [1:06:59] I don't know, the tools get better. Could get wider though, too. It could get wider. Maybe we want it wider even. You know, it's like, I think that's the work. That's the input that we provide. [1:07:12] to get to the thing we want. Or it's not even like trying to get to the thing you want. It's sort of like exploring it. It's like it shows you a thing and you're like, I want to go that way. Or like, I'm interested in this path more than that path. And coming up with the Dreamstone was the same. It was very slow because... [1:07:27] I had to generate each one and it took like five hours, but like, it was the same process. Like it generated, I had to generate a whole bunch of things. And from that, I had to like tweak the parameters to be like, okay, I don't want it to like be that blobby. I want it to be more like this. That's what I mean. Like, I think the time and time, [1:07:46] space that you have to explore is maybe going to become more specific and quicker but i think that [1:07:54] will kind of maybe always be there as long as that type of interaction is how we interact with these tools. That may change. I think it will change, like the way we interact with them. I think the big shifts that are going to happen, I think we're on this kick right now where it's like, oh, it shows you a bunch of stuff, you copy paste or tell it where to go. That kind of interaction will probably change. But for now, for the next five, 10 years, that's how we're going to

[1:08:22] dealing with it. And I would love to design a product that way. It'd be really fun, but I think the tools are not there yet. [1:08:30] I also think the proof of work is shifting to a different part of the process in a way. Like in a sense, you could – my sense is that your children – [1:08:38] on a relative basis are going to be more equipped, even just from an ideological standpoint to like, [1:08:43] might sound heretical to you, but to like prototype their way through, [1:08:48] lots of options and have a point of view. My hope would be at least to your point would be that, [1:08:56] even if. [1:08:56] this speeds us up on the sort of, [1:09:00] going through all the frames it leads to like that much more depth right yeah [1:09:05] But I'm sympathetic in turns, too. [1:09:09] Yeah. [1:09:10] But also in that same framework, as we... [1:09:14] essentially decreased the amount of friction [1:09:17] to arrive at these ideas. [1:09:19] I think we also lose things. So in prototyping the way we do now, it's quite arduous. You have to print stuff, machine stuff. So hard in 3D printing. It's so hard. Catting things. Walking down to the basement. Cleaning your print bed. Oh, my God. So much work. But all of those things in prototyping, like... [1:09:42] Sometimes, yeah, I have to turn a 3D print to get it to what it needed to be or stand it or whatever. All these... [1:09:50] things that we consider as like frictions that we want to remove that potentially like interaction with the machine learning model will remove that friction that we sometimes think is not good is actually productive and I think that's sort of where we maybe have to be careful it's like how much do you want to like shortcut that process without losing all of that or maybe it's like shortcutting it

[1:10:14] is so beneficial that, you know, it's sort of like when I was in school, we had to, not everybody had to do this, but like, you have to like make your own graphite before you got to draw on the [1:10:22] paper because that meant something you know and i think probably very very very few people do that now very few people even like sharpen their leads to draw and so like i'm not sure if you're [1:10:33] Something was lost there, but maybe it wasn't enough to, like... [1:10:37] discount all the benefit we got from going straight to CAD. You know, or maybe there's like other ways to like insert the friction or insert [1:10:46] that type of thinking process back into the way we make things. Yeah, I don't know how it's going to go, but something will be lost. [1:10:55] I don't know what it is yet. [1:10:56] Technology is really good at reducing friction. And so there may be like a little bit of, where am I going to intentionally add it back or maintain it? I sometimes spend... [1:11:05] way more time than I should be spending editing photos. And I shouldn't be using my time for that. But I do like doing it. And I think I like doing it because I'm doing this very rote, methodological like thing that gives my brain space to think about other things. I can't [1:11:25] listen to a podcast or even music when I photo edit, but I'm thinking still. And I really value those moments. It's a complete waste of my time otherwise. But it's not, apparently. Yeah. [1:11:38] We only get so many things to care about. [1:11:40] Yeah, that's worth all the time in a sense. [1:11:44] Thank you.

[1:11:44] You've built, obviously you are CW&T in some sense, but you also built this [1:11:49] brand. [1:11:50] thing in the world, CWOT. [1:11:52] And much of that is the objects and the art and the product. But a lot of that too is brand and storytelling and, and, [1:11:59] You send out the weekly newsletters, you make cool videos and all, all different types of kind of things like that. I also think it's interesting that like, [1:12:08] the defining thing to me about stories is time. And it's like, we keep coming back in a loop here. Maybe this is something you thought about a lot. Maybe it's something you haven't thought about much. [1:12:18] What is the brand? [1:12:19] of CWT what story are you trying to tell yeah good question [1:12:26] What is the story? [1:12:28] I was talking to a friend the other day about [1:12:31] Yeah, what happens to CWNT when we die, like when we retire? [1:12:37] Because that's the same, right? Die or retire? Dying and retire is the same thing. It's the same, yeah. And in my head, I'm like... [1:12:45] Yeah, I would like it to keep going because it is its own thing. We started it, but it has its own life. And I would love to see, I wouldn't get to see it, but like, I like the idea that [1:13:00] It can continue. [1:13:02] beyond like we we've set something up that can continue you're like we should just shut it down like there's no more it is us i think is like taylor's point of view and it is us but and then it's like

[1:13:16] It's sort of a question that, [1:13:18] Could we do this? It's always been a question for me in Sewe. Like, we have these things that we [1:13:24] would like to do in this world? Is it possible to do those things and also support ourselves? And [1:13:31] I would sort of almost just think of it as like a case study that would hopefully encourage other people to come along and be like, oh, it is actually possible. You're not going to be gajillionaires, but you can find your own way and carve your little niche in the world and be able to [1:13:47] do what you want to do on a day-to-day basis and, you know, feed your family. Wait, but why can't you do that and have it continue? I just, like, that's the thing, exactly. Like, if those people see CW and TNR, like... [1:13:59] That's cool. Like, why would they want to go work at CW&T? They should just do their own thing. No, like, this is not how the world works. Sorry. Why not? First word art and last word art, a little bit, right? [1:14:12] For example, I have a good example, like, isemiyake. [1:14:17] He built... [1:14:19] a pretty awesome brand. [1:14:21] it [1:14:21] has like an approach and philosophy that [1:14:27] After he died... [1:14:28] Continues. [1:14:29] Yes, but it's not going to continue forever. Oh, it will continue forever. [1:14:33] I guarantee it. [1:14:36] Rand as a word is probably means less than it used to, but like, I don't know. I have a relation. And, [1:14:41] It's commercial and there's, [1:14:43] plenty of criticism, but I have a relationship to Nike that, like...

[1:14:46] I've always really admired Nike for two reasons. One, because I loved it as a kid. And two, it's like the only brand I can think of that can be like [1:14:53] Virgil can put it on the runway and then it can also come down to like a Walmart t-shirt for some six-year-old. I relate to this, by the way. And so like, I really hope that. [1:15:03] Still night. [1:15:04] Bless him, he's pretty old. Like, he handed it off a while ago. And granted, there's plenty of critiques. So, yeah, I would wonder for you, is it partly... [1:15:13] Lee, that just CWNT is so personal. [1:15:16] Or maybe it's that what you were saying, which is that it's like a template. And it's like, oh, it's not actually the container. It's the template for you to do. It's the blueprint for you to do this your own way in a way that Nike is a little bit more of this substantive organism. Yeah. I would say that we're, you know... [1:15:32] We only have we just have another person working with us as of like two months ago and we are not professional at that. Yeah. [1:15:42] We're not there. Yeah, but you're in year 13. You've got plenty of time. Yeah, we're so young still. [1:15:47] I think... [1:15:48] I have an analogy for your argument. It's like, and we've talked about this before, where... [1:15:54] You know, it would be weird... [1:15:56] if a band... [1:15:57] continued beyond the life of the members of the band. Grateful Dead's kind of good. John Mayer's in there. That's true. And I would argue that's the most [1:16:06] the band that's the most an idea right right yeah it holds an idea [1:16:11] But other bands probably can't pull that off, which I think we relate to. We talk about putting albums out the way we operate. It's like, yeah, we're not in any niche category. We're just like, hey, we want to work on this new album.

[1:16:24] We're just going to put it out. And if you like it, you like it. And I think... [1:16:29] As long as we operate that way, [1:16:32] It is maybe hard to define us as a brand. It's like you don't really know what's going to come out. You probably don't know what products we're going to make. You may have some ideas how we approach it because it comes from us. I know it when I see it. Right. Yeah. But that isn't nothing. [1:16:51] There's something inside of that just because we don't have the words or the script. Right. Yeah. But maybe I could also see us being more like a band. [1:17:02] that show up, but they don't officially become part of our band. When we're done, it's like, we're done. And you can be a cover band of us, but the company, the band is done. Yeah, I can kind of see it both ways. Yeah, it could be interesting. [1:17:18] We'll see what happens. We've stopped many years. I hope so. Yeah. [1:17:22] on a slightly more practical note. [1:17:25] You've built a business on the internet as two people. [1:17:28] without tons of resources. One big part of that has been Kickstarter. [1:17:33] which I think maybe... [1:17:35] is not certainly not as exciting or sexy as it used to be. Yet you continue to return to. I'd be curious for any thoughts broadly on Kickstarter and what it has allowed for you from a momentum or an audience or capital standpoint. And two, if you just have any reflections on building this sort of weird identity, personal life, like mix of all of these things into a sort of like an internet business, any reflections on that?

[1:17:59] Yeah, I have too many reflections on that. Lots of emails. You know, Kickstarter... [1:18:05] is very much responsible for [1:18:08] where we are today, I don't think we would have gotten a start at all if it wasn't for Kickstarter. That really made our first project take off like it did. And it helped us build a fan base that it's really hard to find a following. [1:18:23] on the internet. There's lots of people on there. Lots of noise too. Hard to please. Very distracted. Yes. Yeah. And I really like the idea of [1:18:33] using Kickstarter. I think that crowdfunding is a way that makes sense of putting a project into [1:18:41] See if people actually want it before you go and make a thousand of them, 10,000 of them, so that you're not spending a ton of money and wasting a lot of money and resources on garbage that nobody wants. So, yeah. [1:18:54] you know, it makes sense. That said, like Kickstarter is not that cool. It was kind of cool. It was really cool. Yeah. But it's not anymore. And, you know, for us, we've still we just launched a project on Kickstarter about a month ago and a month and a half ago. Until Type-C. Until Type-C. Yeah. We're going to ship this week and it'll be on our website really soon. Yeah. It's a big question now. [1:19:22] Once we sort of have an audience and [1:19:25] I'm not sure. I actually know that Kickstarter doesn't bring that much more of an audience to our work. I...

[1:19:33] I like the idea of us being on there and just kind of like doing it over and over again, just because I think it's a great tool. And I want young studios, small studios to be using it for that and to be able to use it for that. And if like we can't use it, then like those other studios aren't going to be wanting to use it either. So I just like... [1:19:55] I feel like... [1:19:56] I want to use it for solidarity, but it's... [1:20:01] it's not that helpful to us anymore. [1:20:04] sadly wish it was as you were talking i was thinking about like the most recent peak design launch like they launched a suitcase which [1:20:13] huge campaign and that's like their they've been on kickstarter too for a long time but they're a much bigger company you know they have these huge campaigns but they started small also and it makes me wonder what [1:20:26] Yeah, who is Kickstarter for? You know, I think we all, you know, [1:20:31] Peak design included, like we all started pretty early when it wasn't such a crowded place. And now it's [1:20:37] Supercrowded. [1:20:38] Partly because, yeah, more people are on there trying to launch things, but also there's all these legacy companies that continue to use it and in some ways are kind of like soaking up all the attention. And I don't know if that's actually healthy for Kickstarter in terms of their original mission. You know, it's like... [1:20:56] it produces income for them. So I understand why they would do it, but it's like, it doesn't quite align with what Kickstarter was meant to be. And yeah, I just, you know, I'm sure they think about it. I don't know if they're doing anything about it, but

[1:21:09] Yeah, I would also love to see a platform where it's not for us. It is for people who were in our position 10 years ago to get going. And I don't know if Kickstarter is that anymore. [1:21:23] But I'm very glad we were there. We were there at the right time, right place kind of thing. I think if we launched the same product today, it would be crickets. [1:21:34] You are partners in life and work. [1:21:36] There's a bit I'll read. [1:21:37] Taylor tends to think... [1:21:39] of things from a systems perspective. She likes to have a comprehensive understanding of the problem before diving in. Sewe likes to tackle things as if it's a sprint and continue on that momentum until we run out of steam. [1:21:51] And then Taylor, you had said, I think somewhere else, something that comes with having kids is a sense of empathy towards difference. Before having them, I assumed they would be like us, but they aren't really not. There's this deep sense of appreciating and loving them for exactly who they are and for their differences that has been really valuable. And so in some sense, it seems like you're both sort of, [1:22:11] a whole and a half at the same time. You're half of this thing you're building together. And then you're obviously two very different, distinct people who have your own strengths and weaknesses and instincts and all this stuff. And obviously anyone who, [1:22:26] spends their life as a partner to anyone knows a little bit about what it's like to be kind of a shared organism, but you guys are really doing it kind of at full dial. Even in little ways, I was curious, like... [1:22:38] Most of the stuff you do publicly in the social accounts, it's like it's a CW&T. You're usually doing it together. There's an old website you made on noodles. And you even talked about like, I don't know if you were doing this, but you talked about the notion of like sharing a password and a username with somebody who you care about to like sort of leave these diary entries. Do you try to draw really clear lines? Are you...

[1:22:58] Do you let yourself merge in some areas and not in others? What is this like? [1:23:03] I think it's really different for... [1:23:08] it's a weird thing that people do, right? Like we couple with other people and, you know, I, [1:23:15] I don't know if this is like a female characteristic, but I've found that in many relationships that I've not many because I haven't had that many relationships in my life. But I have always found that I have a tendency to really merge with that person. And there was always a tension of where I was within that. And so that's something that I think about all the time. And still to this day is like we I think it's a female thing where women are. [1:23:42] I think men do this as well. I actually don't really know that much about it. But amongst my women friends, like we've felt this ability to transform and become a lot like our person and lose a sense of self, especially when you have kids too. Your identity becomes very revolved around this like new type of person, which is a mom. [1:24:12] those are constantly just, we're changing all the time. And I find like, sometimes I do kind of make a concerted effort to decouple from you and like really do things that are just siloed in my own practice. [1:24:28] And Sewe is probably more like, why do you need to do that? Like, come, come hang out with me. But I think he has, like, more of a solid sense of self that hasn't.

[1:24:42] mutated in the same way that I think mine has. [1:24:45] I'm also not very sensitive to these things. I think I've definitely mutated. [1:24:51] and definitely influenced by you. And I don't know how you feel, so I don't know if it's more or less, but... [1:24:57] But it's there. But yeah, I also see the mom thing is like a significant transformation, both in terms of like priorities and just like how you think. Having kids also shifted the way we work quite a bit. You know, and it's, yeah, it's been cool. It's been a cool adventure. When we first started, [1:25:17] We spent [1:25:18] every minute together for several years. Now, when I think about that time, I long for it. I'm like, man, that was such a good time. We were so productive. We came up with all kinds of cool shit, and we did a lot of cool, fun things. And then kids... [1:25:36] like shifted our priorities. I think we were still quite productive and I really enjoyed [1:25:42] that working process where it's like oh okay now we have to like include this third thing and and it still works and i still love it it's just like a different thing and i find it [1:25:53] really fun that we've kind of moved across these different ways of being together and yeah hopefully keep continuing keep doing it yeah we were talking about moving [1:26:06] somewhere else we'll see if that happens yeah it's like many years away we're like yeah what are we gonna do when they go to high school i think those are more transitions to come you know it's like yeah what happens when our kids become teenagers our family dynamic is not going to be the same as it is now what happens when the kids leave the house it's going to be this other phase and i look forward to all of it and i like that the cwnt part like the

[1:26:33] Design Studio is a constant. [1:26:36] And that we've been able to... [1:26:38] like transform the way we work so that it fits the way we live instead of the other way around. Like I think, yeah, I think in other people's cases, like if you work somewhere, you kind of have to like fit your life around this like work thing. And I think we've been fortunate enough that we can do the opposite and it feels quite nice. Like it's really cool that we've been able to evolve it that way. [1:27:00] It seems like your North, and I think you probably said this, your North Star seems to be... [1:27:04] and the business freedom. [1:27:06] Answering curiosity is this exploration. [1:27:08] You joked earlier, no retirement plans. I think you said like some people sort of like sprint towards 60 and then they can retire. And you're like, I'm going to do a slower marathon. Haruki Murakami, I think, said something similar. He's just like, I'm just trying to, I want to keep writing. I have a couple of questions about that. [1:27:25] process maybe from a looking forward and longevity standpoint. The first is just [1:27:30] how much you think about like getting better. Another way of putting this might be like explore versus exploit. Seems like your disposition, at least how you talk about it is usually just like, we want to explore stuff, we want to do whatever is exciting. But, [1:27:43] but you're also clearly one [1:27:45] obviously very talented, but two, even the quality and the output seems to be [1:27:51] I think the trend line is improving. Is that just something that is a byproduct or is that something you're ever conscious of? [1:27:58] I think it's a byproduct. I see us improving as well, just because we're learning more, you know, like we're learning on the job. And you're practicing. Yeah, we're practicing, working with like really amazing people and like learning from other people.

[1:28:13] and learning from other people's practices. Yeah, I think all of it converges and adds up to things that we put out that... [1:28:21] look, I don't know, look better, perform better, or yeah, [1:28:25] closer to what we want it to be. But yeah, we also, the exploit thing is really interesting because we also do get excited about certain new pieces of technology that, [1:28:37] present them to ourselves where we're like, oh, that's cool. Like, how can we exploit that? [1:28:44] to become part of the way we work. And it might be a tool or it might be like a component or it might be, yeah, whatever, a new piece of fabric. And that's also part of how our studio moves. It's like, yeah, we want to explore, but then once in a while we'll also like find these little gems where it's like, what? Someone made that? Like, why does that exist? And why aren't people exploiting that to turn it into a thing? So there's a lot of that also happening. When you say exploit, do you mean like, you know, take an idea that we already have and like [1:29:14] run with that one. [1:29:15] I think it's a framing that is used in lots of different ways in different contexts. And this one, I suppose what I mean is explore I'm relating to is just like the purest essence of like follow curiosity and exploit is a little bit more consider contrived. It might be around a tool. It might be around an opportunity. It might be around like we actually want to get better at this part of the process or business or whatever. [1:29:39] Okay. Yeah, that's interesting. Yeah, I think... [1:29:43] you know, something that has come up with just conversations in our studio. We have a new person who's been working with us. And I think it's our responsibility now to share what was going on here with them on a day to day basis. And I think,

[1:29:59] The other day, we were eating lunch and [1:30:02] one of those people asked the question, like, why don't we make, like, they saw this opportunity, like, why don't we make a really inexpensive pen that's just very affordable? And I think, [1:30:15] I was like, no, what? Like, I didn't mean to be rude, but I was like, that's not what this is. So there are opportunities, right, to exploit some of the niche markets that we've kind of put ourselves into. Not purposefully, but like we do make a few writing tools. We do make other. You have an audience there. Yeah, we have an audience there. [1:30:45] us. [1:30:47] But yeah, I do think that there's opportunities to like... [1:30:51] figure out more, figure out strategies to, you know, optimize how our existing things are already running. And we should do that. And we are going to do that. [1:31:02] Yeah. [1:31:03] This might be contradictory to the whole [1:31:05] kind of [1:31:06] small collaboration thing, but are there any dream collaborators? It could be people, it could be brands, it could be... [1:31:13] Institutions. [1:31:14] I think it would be cool to do something with Nike. [1:31:16] We have some brands that we do like a lot. [1:31:19] that it would be interesting that, I don't know, work sort of outside of what we [1:31:23] do or what it appears that we do that would be fun to do something with. [1:31:28] Yeah, I don't have any specific ones in mind, but like...

[1:31:33] Yeah, I consult on other projects, which is really fun and... [1:31:37] The thing I realized... [1:31:39] is I just really love working with [1:31:43] really good people. You know, ultimately like that's what would make a collaboration fun. Like I don't really care what the brand is. Brands can be huge and they kind of like have an image, but, [1:31:56] But it... [1:31:57] Yeah, if we can work with people who are really like... [1:32:02] I don't know how else to describe it, like at the top of their game, like really do whatever they do really well. [1:32:10] working with them is, [1:32:11] always like such a pleasure it doesn't matter if it's a tiny brand or not or a big brand it's like if the people care and do the thing that they do really well like it's such a huge learning opportunity for us and collaborating with them yeah ends up becoming fun for everyone involved so [1:32:30] yeah we we're not like actively seeking collaborations like that but once in a while something like that shows up and it just is the best it's really really fun [1:32:41] I like the idea, too, of sort of [1:32:43] capability or even domain outside of, I don't know, you mentioned Nike, like I found some old thing that listed like the San Diego zoo and you say, Laurent and like, like clearly you guys have, there's possibility. Yeah. Um, yeah. [1:32:59] The last question on this before we... [1:33:01] Begin to wrap up. What?

[1:33:03] And clearly you're defying this in many ways. [1:33:07] maybe small and large [1:33:09] decisions, but like what, [1:33:11] what would it look like to be more resourced? [1:33:14] to have a kind of a more ambitious version of this? Or would there be anything that would get you excited about that, acknowledging that clearly why you've, [1:33:22] kept it how you have is largely due to compromise. [1:33:26] and in getting to have it be what you want it to be. [1:33:30] Yum. [1:33:31] I have thoughts. We've talked about this and it shifts. I think, yeah, if you ask this question, [1:33:38] maybe a few years ago, I would have had a really straight answer, which is essentially just like incorporate every step of the process in-house. So like if we had more space, more money, I would just buy all the machines we need. [1:33:52] to produce all the products that we currently produce so that we fully control that process. [1:33:56] All of the manufacturing. Yeah, like big machines, essentially, which is sort of where we started, like when we learned how to run all these like big CNC mills. And so that's part of maybe our magic sauce is that we understand what it takes to make these things and we prototype that way. But it would be really awesome to have... [1:34:16] that capability in-house so that we can [1:34:19] iterate as we're manufacturing, which we currently don't do or don't do for all of our products. [1:34:25] I think that would be one is like if we had infinite resources, that's sort of like the way to round out our practice. And the other constraint is essentially time, time to work on certain ideas. And so just like more people, like more hands up.

[1:34:43] on the prototyping process or like bringing ideas into manufacturing so that we're not the only ones like pushing it there. But if you had like multiple tracks going at once, it would be amazing because then we can get more ideas out. I think also one of our big bottlenecks is just storytelling and the whole marketing side of our business, which is nothing like we do. Not nothing. It's not nothing, but it's like it's very, very. [1:35:11] We don't spend that much time on it. I'm mostly responsible for it. [1:35:15] And, you know, [1:35:17] It's... [1:35:18] over the years has become not something that interests me that much at all. Actually, it never really interested me that much. You do like storytelling. I do like storytelling. Yeah. I think that having somebody who is in-house, who is able to [1:35:33] tell stories on a day-to-day basis and put those into the world would be [1:35:38] really great sort of in tandem with how we're working that aren't like, we made this project, like, let's now go and like photograph it a bunch and make it look different. [1:35:48] fancy so people on their phones can want to buy it like i don't i'm not really interested in that my last little bit is like a kind of i guess like a lightning round doesn't have to be super quick answers but just a miscellaneous list before before we wrap up the first is on teaching you both teach i think have taught at least over the years and you wrote recently about we talked about this when i came in you were recently about getting a piano teacher and neither of you having

[1:36:19] Somebody that you want to get better for. [1:36:24] Somebody who you're just excited to go and be with every time you have your... [1:36:28] lesson, somebody who makes you want to be better, like, and motivates you to be better, because they see something in the work that you share also, and you just want to participate with them in that world. That's kind of, that's how I see it with my teacher. Your piano teacher, yeah, excites you. Taylor describes it as like, the most exciting part of her week is like going to see your [1:36:58] have with a teacher but my my definition would be different i would be like a good teacher is someone you want to learn with like study with you know so it's almost like a study buddy you know so i think it's less about like someone who you want to learn from like someone who you think can give you the knowledge i think that's sort of like a misguided relationship to the teacher it's like someone who you want to like study with like kind of break apart a problem with them and like [1:37:28] problem with them, I think is a great teacher. And obviously, all these other things, like to want to do that with someone, I think is... [1:37:36] hard to hard to foster but is the ideal situation well both of those answers are about energy right the knowledge is out there like the harvard lectures are on youtube that's not why people aren't learning [1:37:49] It's the energy to actually get up. You live in New York City. I think you've lived here since 98. You probably like a few years after that? 2007. Okay. Okay. In any case, I'm pretty new to New York. You lived in New York for a long time.

[1:38:05] My specific question about New York is how you relate to... [1:38:09] or balance, focus, and serendipity. [1:38:13] in a place that [1:38:14] Maybe isn't always catering to both of us. Yeah, I think it caters to, well, it can cater to both of those actually in the best possible way. I think serendipity is one of the most important things. [1:38:26] You know, it's so special. And when serendipity happens, it's like there's nothing like it. And New York is a place that optimizes for it's optimized for serendipity. Like you go out on the street and like there's a pretty good chance that something serendipitous is going to happen to you. And that's like that's what's beautiful about living in New York. [1:38:47] And I don't know, we're fortunate that we have a home that we're comfortable in. [1:38:51] we spend most of our time focusing in our home and don't get out much. But when we do get out, [1:38:56] serendipity can happen and that's why we live in new york it's because we're we don't [1:39:01] make a ton of effort to like do all the social things that you're supposed to do. Yes. But it's low friction when you want to tap into it. Yeah, exactly. [1:39:12] Yeah. [1:39:13] Same. Good answer. I agree fully. [1:39:18] We talked a little about music. You're learning piano. You did this like... [1:39:22] 365 days of the teenage engineering. I don't even know what that thing's called. OP1. OP1. Are there notable, either domain-wise or specifically, are there notable inspirations from other creative mediums for either of you? Both of you.

[1:39:38] We go see a lot of art. [1:39:40] Like, especially when we travel, like if we ever go to a new city, you know, we basically hit up [1:39:46] as many museums as possible. Yeah, just because there's so much good art out there. It's really fun seeing what other people make and think about. Oftentimes what happens is we'll go to a museum and then we're both itching to go home to work on stuff because it's so inspiring. We're just like, damn! [1:40:07] I want to go home and work. And it's not even about like making the work that we saw. It's more just like being inspired that people make work, that make work at a certain scale or make work that makes you feel a certain way. And we're like, oh man, I want to go home and craft or do something. [1:40:26] Yeah, I also feel I share that feeling, but I also get a lot of inspiration from books, just from reading. I have so much respect for people who can move people like they do with just like, [1:40:40] The simplicity of words on paper and storytelling. The squiggles on three. Yeah, it's amazing. [1:40:47] Yeah. [1:40:48] You mentioned in a Reddit AMA recently, somebody asked about a book. [1:40:52] And you mentioned like maybe, maybe it was you. One of you mentioned the possibility of doing a book one day. Two questions. You can answer both or neither. What do you think the cover would be? [1:41:02] or what would it feel like? And two, what would you, if you had to try to, [1:41:07] predict what do you think you would want to say?

[1:41:09] in a book. [1:41:11] Well, the book that we've been thinking about is essentially a monograph. You know, so it's like... [1:41:16] lots of imagery, but I think it would be mostly about our process. Like, yeah, like what we've been talking about. I have a very strong feeling about what I would want our book. I know what I want it to feel like. I don't know what's on the cover of it, but I want it to feel like a novel. [1:41:34] and not like a monograph. I don't want this like fancy, heavy monograph. [1:41:39] art book that like squeaks and stuff i want that kind of gross paper too oh i don't want that well we're gonna have to find another it makes sense to make two versions yeah when you're reading it i want you to like snuggle up with it and have the experience of it being like a novel in terms of its intimacy and yeah yeah [1:42:04] Thank you. [1:42:05] Not like a coffee table, but... [1:42:07] Yeah, I don't think it's in my head, it's not a coffee table book, but it feels like a novel. In my head, it's like it's like Frankenstein. [1:42:17] No, in my head... [1:42:20] It's like... [1:42:22] this feeling that I had when I was... [1:42:26] younger this is when like flickr was really big [1:42:30] And I spent so much time... [1:42:33] basically snooping on other studios, you know, because people had like automatic upload features in Flickr. So some studios had like every photo they took just like automatically uploaded to Flickr. And I would just...

[1:42:46] It felt like I was stalking them. [1:42:49] But it was so cool because I got to see so much of like the behind the scenes stuff. They're like, oh, that's the machine you have. It's like, oh, and you put it in this tiny space or like, what? You're just a two person. You know, like I learned so much. [1:43:04] that was not presented on their front face. Right. And I feel like the... [1:43:10] I would love our book to deliver that as well. It's like, yeah, we're not. [1:43:15] you know we really don't have any secrets and so you know in interviews like this or presentations we're always trying to be like hey [1:43:23] especially during Q&A sessions, we're like, hey, ask us literally whatever you want. We have no secrets. But I don't know. People are maybe shy about asking hard questions, but I would love to... [1:43:35] give back because I think I learned so much from other people being so open about their practices. Unknowingly. [1:43:42] - Annoyingly. - Yeah, yeah, yeah. You're the lurker. The last time I was here, the only, first time I met you guys about a year and a half ago, you recommended a book. [1:43:51] You're the second person to recommend it. The other was also on this podcast. He's like a... [1:43:55] science-oriented venture capitalists. You guys aren't that. So two pretty different groups. You both recommended this book, The Overstory, which is probably the most meaningful book I've read in the last couple of years. It's about trees and the natural world. To what extent is nature an inspiration for you? [1:44:10] A lot. Yeah, just the other day, I was, I'm going to sound very silly, but I was just doing the dishes and I looked over at our plants that are by the window. And I was thinking about, there's one of them that we bought when tree was a baby and it's like really big now. It's not even doing well. Tree is your son. Tree is our son. Yeah, yeah. It's a tree and we've got that plant. It's like not even a good plant, really. Like it's not doing well, but somehow it's grown and it's fine.

[1:44:40] And I was just like, you know, we have 10 of these plants that are doing really well, and we do so little for them. I take care of them. What do you mean you do so little? Now tree takes care of them. I do so little for them. Yeah, I take care of them. [1:44:55] Every Sunday, Sewe waters them. But it's just like bloop, bloop. No, I also tie them. Yeah, I make sure they're growing in the right direction. Very, very little. I just think, like, nature... [1:45:06] You know, these plants, like they ask so little of the world of us, but yet they give so much and they're so beautiful. It is awesome. Nature is awesome. Speaking of time, there are in that books, obviously about that. It's like they're kind of on a different pace. Yeah. [1:45:23] Yeah. [1:45:24] Yeah. [1:45:25] I find nature not inspiring directly, but I just find it so awesome. Like I have core memories from doing multi-day hikes with my dad that I don't know how it's affecting my view of the world, but it is just so deeply embedded in my memory. [1:45:44] And not like a happy memory, like a joyful memory that I want to also provide that for our kids. [1:45:50] And so one of the things we decided a few years ago was just like, when we go travel, let's like, let's go see awesome nature things. Cause there's nothing else like it. Like you cannot, yeah, museums are great, but you cannot, [1:46:05] Like it's like listening to Bach. Like you can't not feel the awesomeness when you see awesome things in nature. Yeah. And you feel it. You feel it. You don't think it. Right. Yeah. You cannot...

[1:46:16] not feel it. And so, yeah, I find it really important, even for myself now, to be like, [1:46:23] to seek it as grownups, you kind of have to like seek it. Cause we don't have parents that are like, Oh, we're gonna go do this now. You know, otherwise we'd just be in New York all the time, not seeing awesome nature things. So every opportunity I get to experience it, I'm like, yeah, we have to go do that. [1:46:39] This is, I guess, a question probably more for you, Selewit. Two disciplines. One that I think you're actually part of starting. [1:46:44] some degree program at Pratt morphology and then architecture to pretty, [1:46:51] Maybe morphology is broad, but two pretty distinctive disciplines. I'd be curious if there were any... [1:46:57] theory or observations or lessons from those disciplines that you think might be more generally applicable to creative people, to technologists, to... [1:47:05] to people in the world who they feel sort of behind a curtain, especially architecture. [1:47:10] Oh yeah? I feel like architecture is [1:47:12] very closely related, at least from my experience. I think the... [1:47:18] discipline. [1:47:20] of how you design in architecture, like the rigor, I think just like being so rigorous about architecture, [1:47:29] the choices you make in an architectural design process, I think carry through to basically every other design discipline in a really good way. Like it's so rigorous that, [1:47:39] you kind of have this advantage if you study architecture. And I think the other one that I can think of is

[1:47:46] the practice of [1:47:50] reducing ideas into a concept which I think is very hard I still struggle quite a bit with it but I think great projects have clear concepts that are easy to disseminate to the group essentially I think the reason we have these amazing architectural projects is because we have these like amazing concepts that everyone in the project from like the junior designers all the way down to [1:48:20] this like idea. And so anytime you try to cut a corner, you're like, well, we have to do it this way because the concept is this. And it's sort of like a North Star. Is that like a Christopher Alexander pattern language type concept or something... [1:48:35] More meta level or... [1:48:37] I think it can be anything, almost. So, like, I think of, like, Herzog and de Maran. Like, they make some pretty amazing buildings. But, like, conceptually, it's, like... [1:48:46] almost like motif, right? It's like, they're just like, here's a cool motif, but this is it. This is what we're doing. And it's going to be everywhere in the building, you know, versus like other architects where the concept is more abstract and more meta. I think that can exist also. So I don't think it, it doesn't, at least in my head, it doesn't really matter like where the concept lives, but as long as there's one that everyone kind of agrees to, to be like, oh, [1:49:16] kind of can fit within that puzzle. Even for like your parents' house, it was like the core idea was –

[1:49:24] population explosions. It has to be comfortable for two people, but also comfortable for 10. And those things can't be at odds with each other. Architecture, I think, yeah, it's like quite closely related to the way we operate. I think, yeah, morphology... [1:49:44] I don't know. Also, I think it's very closely related. Morphology... [1:49:49] That program was started by Harash Levani. He's, I would say, is a mentor of mine. I helped establish it as a... [1:49:57] as a minor, but it existed for decades before I arrived. And that is very much more [1:50:05] about understanding the world of form through systems so actually there's two parts to it there's like [1:50:13] understanding, like, he calls it the genome of shapes. So that... [1:50:19] Every shape actually has like a genetic code to it. So you can understand that shape's relationship to other shapes. [1:50:28] Thinking about the world of shape through... [1:50:32] the system is sort of like one branch and the other branch, which I think relates to many of the things we do. And also like the architecture, the way I think about architecture, it's like, [1:50:43] form through force. So not understanding shapes through function to be like, oh, this needs to [1:50:50] you know, it's like very popular to think about like form and function, but form and force is more like, it's more on the structural engineering end where it's like, oh, this thing, this thing is shaped this way.

[1:51:02] because of the forces that are applied to it. It's a little generative design. Yes, exactly. Yeah, so that's kind of like, yeah, where that branch ends up is sort of like generative design optimization work. But I think as like a... [1:51:15] as a way to think about form making, I think is like really interesting because it's actually one of many branches. Like, I think it's so interesting to me that actually general design ended up where it is, where it's like very alien looking, because it is just [1:51:31] topology optimization. I think because that's kind of the math that we were capable of doing, and we could ask the machine learning models to do. But there's so many other branches of form finding that we haven't even touched yet. And I think that part really excites me. It's like, oh yeah, we know computers can do this, but actually anything you put through this machine [1:52:01] Like, you know, cause that's all like form follows force. But yeah, if you want to do like form follows function, that machine learning model doesn't exist yet. Like we have to work on that. And then the, yeah, there's so much more stuff. And I think a lot of that stuff, sorry, there's like a tangent. We're getting like sidetracked by like the way we've been doing image-based stuff, you know? So like image-based generation is all about like, here's the source material, right? [1:52:28] now generate something that looks like this stuff and i think is a little bit unfortunate because

[1:52:34] it just misses all of the information if you apply that to physical things because this physical thing was designed not [1:52:40] to look like this, like there's so, so many other forces at play. And I think if you don't include those forces, uh, [1:52:48] where it's going to be a weird world. Or a highly digital one. Yeah. [1:52:54] Which of the objects you've created [1:52:57] are you most excited to give to a grandchild? [1:53:01] Oh, grandchild. [1:53:04] I would say it doesn't exist yet, but that time capsule. Oh, yeah. [1:53:10] Yeah, but hopefully we have it out soon. I'd also just say like a pencil. [1:53:16] There you go, kid. We might not have paper anymore. Yeah, use this. Please use this thing. Our kids have time capsules that when they turn three... [1:53:26] Our friends and family put little letters in there for them, and they get to open them when they're 18. What's something you hope? [1:53:34] that. [1:53:35] In 20 years, you haven't let go of. [1:53:38] or something that is still true, you've held on to. [1:53:42] It could be about... [1:53:43] you guys, yourselves, your work from a value standpoint, from a principle standpoint. [1:53:49] Curiosity. [1:53:51] I think for me, it's just like doing what we do now. Like, I think the way we operate and the way we get to experiment and make things, I feel very lucky that we get to do it. And so I hope in 20 years we're still doing it.

[1:54:04] Mm-hmm. [1:54:05] My final question, we talked a lot about time, especially at the beginning. When or how do you [1:54:12] Best experience, timelessness. [1:54:15] Oh, definitely when I'm playing piano. [1:54:20] Yeah, the hours just melt away. [1:54:23] I guess maybe when I go on a long walk, I love eating gummies and going on long walks. It's maybe one of my favorite solo long walks. It's so enjoyable to me and it feels fun. [1:54:38] Like time slows down a lot. [1:54:40] you [1:54:41] That's all I got. Cool. This was wonderful. Thank you both. Thank you so much. [1:55:05] See you next time.